Why does experience matter? 

Because it means I have a shorter learning curve, come with proven strategies and produce faster results.

I'm a content leader with a strong background in marketing, user experience, editorial and product development. My understanding of the end-to-end customer journey helps me innovate effectively and get cross-functional alignment on content decisions.

I connect the content dots for you, ensuring that your user experience, marketing and editorial all work together cohesively in seamless, end-to-end content experiences that support broader business goals. 

I've led content efforts for a range of projects, including digital transformations, multi-site redesigns, mobile apps, navigation, site sections, content channels, microcopy, editorial articles, blog posts, email, newsletters, videos, tools, onboarding user flows, FAQs and transactional pages. And I stay up to speed on accessibility guidelines and SEO best practices to ensure your content is accessible and findable.

We share the same goal: to get the work done right so we can start seeing results.

Strategy: 14+ years in content design & content strategy

Content audits - Competitive analysis - Defining content gaps & opportunities

Execution: 15+ years as a UX writer, marketing copywriter, editor & copy editor

Web & mobile copy - Marketing messaging - Articles & blog posts 

Leadership: 10+ years of experience overseeing digital content development

Style guides - Editorial calendars - People management