Why does experience matter?
Because it means I have a shorter learning curve, come with proven strategies and produce faster results.
I'm a content leader with a strong background in marketing, user experience, editorial and product development. My understanding of the end-to-end customer journey helps me innovate effectively and get cross-functional alignment on content decisions.
I connect the content dots for you, ensuring that your user experience, marketing and editorial all work together cohesively in seamless, end-to-end content experiences that support broader business goals.
I've led content efforts for a range of projects, including digital transformations, multi-site redesigns, mobile apps, navigation, site sections, content channels, microcopy, editorial articles, blog posts, email, newsletters, videos, tools, onboarding user flows, FAQs and transactional pages. And I stay up to speed on accessibility guidelines and SEO best practices to ensure your content is accessible and findable.
We share the same goal: to get the work done right so we can start seeing results.
Copywriting
Content marketing
Content design & content strategy
UX writing & microcopy
Long-form articles & blog posts
Technical & instructional copy
Editing
Copyediting
Style guides, content design systems & editorial calendars
Compelling end-to-end content experiences
Syncing marketing, UX & and editorial strategy
Defining voice & tone
Analyzing metrics to improve content health
Redefining site navigation and organization
People & project management
Building alignment with stakeholders & cross-functional teams
Streamlining work processes
Utilizing AI tools (ChatGPT, Claude) effectively
Strategy: 14+ years in content design & content strategy
Content audits - Competitive analysis - Defining content gaps & opportunities
Execution: 15+ years as a UX writer, marketing copywriter, editor & copy editor
Web & mobile copy - Marketing messaging - Articles & blog posts
Leadership: 10+ years of experience overseeing digital content development
Style guides - Editorial calendars - People management
You could hire a content designer, content strategist, copywriter, content marketer, UX writer, writer, editor, copy editor and a project manager, plus a manager to oversee that team. Or you can hire me.
I provide an integrated approach to developing content, with proven strategies, user-centric copy and effective style guides and maintenance plans to maximize your content's impact.
With my leadership experience and deep, broad background in various industries (including mental health tech, finance, health & wellness and parenting/children), I will help you achieve your content goals.
Learn more about me on LinkedIn.
Email me at evaingcerise@gmail.com.
I look forward to working with you.
-----------------------------------------------
What's with all the rocks and water?
The short answer: The photos across my website are from my favorite place. I find the landscape beautiful and soothing, and I hope you enjoy it too.
The longer answer: When waves wash over rocks, they refine it, making it smoother and creating strategic pathways. Just like content design does for our words. Content design also surfaces vital information (see the fossils embedded in the rock on my Work page) and creates inimitable content landscapes to guide and inspire your users (see the limestone stacks formed by water on my Contact page).